ACA Webinar Series: Explaining Diagnostic, Repairs & Maintenance

Description

Explaining Diagnostic, Repairs & Maintenance
presented via webinar by Coralee Zueff

While technicians often have a wealth of training opportunities, service advisors are frequently left without the same level of development. However, the success of any automotive shop hinges on the advisor’s ability to communicate, sell, and upsell services to customers effectively. Without this balance, both financial performance and team morale can suffer.

In this interactive session, we’ll focus on practical strategies to help you boost service sales and enhance customer communication. We'll review modern manufacturer maintenance schedules, diving into extended oil change intervals and lifetime fluids. Next, we'll explore commonly recommended maintenance services, with plenty of room for active discussion and participation.

Finally, we’ll tackle real-world diagnostic case studies, diving into how to communicate diagnostic processes to customers effectively—emphasizing the critical point that diagnostics are not a free service.
This session is designed to be hands-on, so active participation is a must, and having your camera on is required to foster engagement and learning.